A Heart in the Heart of the City

Last year around this time, I was walking to the LACMA parking lot when I looked up and saw something extraordinary. I just happened to glance back at Urban Light, and high above it shone a large gleaming heart on the Variety building across Wilshire.

At first I thought it had something to do with Valentine’s Day, but after some investigating I discovered it was part of Go Red for Women, an initiative sponsored by the American Heart Association to both raise awareness about coronary heart disease and promote health-conscious lifestyles to reduce the leading cause of death in the United States.

They’re doing it again this year. As part of the nationwide initiative, cities will Go Red tomorrow night, including several buildings in Los Angeles. Be on the lookout for hearts on buildings or local spots lit up in crimson. And if you happen to be at LACMA tomorrow evening, be sure to look up—it’s bound to be twice as bright.

Devi Noor

2 Responses to A Heart in the Heart of the City

  1. Devi Noor says:

    Here’s a list of what will be up tomorrow night (Feb.4) starting at 5:30 p.m.:

    -Los Angeles World Airport (LAX)
    -Union Station 800 N Alameda St., Los Angeles, CA 90012 (red exterior lights)
    -Capitol Records 1750 N. Vine St., Los Angeles, CA 90028 (crown of building lighting red)
    -Metropolitan Water District 700 N. Alameda St., Los Angeles, CA 90012 (heart-shaped window lighting)
    -AON Building, 707 Wilshire Blvd., Los Angeles, CA 90017 (red heart building projection)
    -Angstrom Lighting 837 N. Cahuenga Blvd., Hollywood, CA 90038 (red dress building projection)
    -City National Plaza 555 S. Flower St., Los Angeles, CA 90017 (heart-shaped window lighting)
    -Bank of America Center 333 S. Hope St., Los Angeles, CA 90071 (heart-shaped window lighting)
    -Ernst & Young Plaza 725 S. Figueroa St., Los Angeles, CA 90017 (heart-shaped window lighting)
    -Garland Center 1200 W. 7th St., Los Angeles, CA 90017 (red heart building projection)
    -Huntington Hospital 100 W. California Blvd., Pasadena, CA 91109 (red dress flags)
    -Union Bank Plaza 445 Figueroa St., Los Angeles, CA 90071 (crown of building lighting red)
    -1950 Sawtelle, Los Angeles, CA
    -2730 Wilshire Blvd., Los Angeles, CA
    -11075 Santa Monica, Los Angeles, CA
    -2800 28th St., Los Angeles, CA
    -350 S. Beverly Dr., Los Angeles, CA
    -5900 Wilshire Blvd., Los Angeles, CA 90067

  2. Sarah Nichols says:

    Can’t wait to check it out!

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